Please note: Ongoing Royal Mail strike action may impact delivery times.
One4all Digital Gift Cards can be ordered here, or you can pick up a physical Gift Card in store.

The Meaning Of British Christmas: Brussels Sprouts And Time With Family 

The Meaning Of British Christmas: Brussels Sprouts And Time With Family The Meaning Of British Christmas: Brussels Sprouts And Time With Family
One4all Gift Cards Making Christmas Campaign Ambassador, Denise Van Outen

The Nation's heart is truly reached through its stomach, according to our new research, which has revealed Britain’s most treasured Christmas moments.

Our survey of 1,000 UK adults has explored what makes Christmas special for Brits and reveals that turkey and brussels sprouts and spending time with family are the nation’s top priorities on December 25th.

The only thing that trumped spending time with family (27.7%) was tucking into Christmas dinner (28.2%).

Watching Christmas films followed in third place in the list of Britain’s favourite Christmas moments, with 22.9% of the vote - narrowly followed by opening presents (22.8%).

Bah humbugs look away - as listening to Christmas hits old and new followed in fifth place (20.9%).

Decorating the Christmas tree, wrapping presents, getting together with friends, going to Christmas markets and Christmas shopping rounded off the top 10.

There’s no doubt Christmas 2020 will be very different to others celebrated, and the research shows Brits are speculating as to what that might look like.

When asked what Christmas activities they would miss most this year if lockdown restrictions are not eased, social occasions were top of the list with 1 in 4 (25%) Brits saying they’d miss getting together with family the most and more than 1 in 5 (21%) claiming they’d miss meeting up with friends.

An additional 16% of adults also say they would miss not being able to visit Christmas markets or going for Christmas drinks at the pub with friends.

But there is an unexpected silver lining for some cheeky Brits, who confessed they wouldn’t mind missing out on having to wear Christmas jumpers, eat mince pies or attend the school nativity play.

The data also revealed the key part our parents play in our Christmas memories - as the average Brit believes their fondest Christmas memories took place when they were just 13 years old.

The research also found that of everyone in our lives, our fondest Christmas memories were made with our parents (27%), followed by our children (14.8%) and our partners (6.9%).

Aoife Davey, Senior Marketing Director at One4all Gift Cards, comments on the findings: “Clearly the true meaning of Christmas is alive and well in Britain - as Christmas dinner, often enjoyed with loved ones, and time spent with family, topped the list of our favourite Christmas memories. With things up in the air as to what we will be allowed to do this year, people are naturally reflecting on the things they love and value the most about 25th December.

“There is no definitive answer yet as to which ways Christmas might look different this year - if there are changes, it will be more important than ever before to reach out to any family and friends you aren’t able to spend time with during the Christmas period, to let you know you’re thinking of them. Sending cards and gifts in the post and making phone calls or video calls are all great ways of showing our loved ones we care, even from afar.”

At a Glance: British Adults’ Top 10 Favourite Christmas Moments:


  1. Christmas dinner (28.2%)
  2. Spending time together with family (27.7%)
  3. Watching Christmas films (22.9%)
  4. Opening Christmas presents (22.8%)
  5. Listening to Christmas music (20.9%)
  6. Decorating the Christmas tree (18.5%)
  7. Wrapping Christmas presents (13.5%)
  8. Getting together with friends (12.2%)
  9. Going to the Christmas markets (11.5%)
  10. Going for a Christmas walk (11.3%)

Making Christmas Special with Denise Van Outen


We've teamed up with the fabulous Denise Van Outen for our Making Christmas campaign. Here, she talks about her favourite Christmas memories and traditions AND shares details on how you can win a £500 One4all Gift Card. Watch now: