Millennials’ Friendship Burnout

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At a time where social media seems to be the most popular way of meeting new people, dating and even seeking job opportunities, new research has revealed that it is also the way British millennials choose to maintain their existing friendships - as so many struggle to make time to see them.

Our research shows millennials use Facebook 2.33 times per week to keep in touch with their friends, the most popular method of communication. In second place is Snapchat, which under 30s use 2.04 times per week, while they only chat to friends on the phone 1.95 times per week.


Despite social media making communicating with others easier than ever before, it is a surprise that a fifth of millennials say that trying to keep in touch with friends as regularly as they would like stresses them out. 

However, millennials need not worry as 42% of them say it’s the significant experiences they share with one another that matter the most, not the number of times they see each other. Meanwhile, 62% feel it is more important to get on well with their friends than to see them regularly.

It’s clear to see from the data that the pressure millennials are feeling is unjustified, as so many feel it’s not just the amount of face to face time we spend together that makes a friendship so special.

The key to maintaining a friendship is ensuring that the time you do spend together is quality time, and also ensuring that your close friends know you are always on the other end of the phone whenever they need you, despite both leading such busy lives.

Using the hashtag #One4allTips and the handle @One4allUK on Facebook and @One4allGiftUK on Twitter, let us know how you keep in touch with your bestie.