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wagamama is best known for bringing authentic but affordable Japanese-inspired dishes to the UK. Founded by restaurateur Alan Yau, wagamama began in London in 1992. The chain has spent the best part of the last 25 years putting its unique spin on Japanese food and Japanese culture. It’s a brand that has enjoyed a remarkably steady rise, with over 140 wagamama restaurants operating across the world.

Serving a diverse and distinctly aromatic menu of everything from classic ramen and noodles to seafood, tender meats and delicately spiced vegan dishes, wagamama offers an extensive menu that truly provides something for everyone. The company operates on the philosophy of “Kaizen,” which translates to “good change.” This means wagamama as a brand believes in continuous improvement.

In building the wagamama brand, Alan Yau, who was also behind the Hakkasan restaurant brand, was primarily inspired by the ramen bars found in every busy high street in Japan. He wanted to create a brand that would stand the test of time and would be enjoyed by people from all walks of life. The result is an affordable experience, turning out quick but freshly prepared food made to order, in a friendly egalitarian way of dining

*Wagamama only accept One4all in their England, Scotland and Wales stores

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