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The Power of Thank You in 2020

The Power of Thank You in 2020The Power of Thank You in 2020

The recent pandemic has led to many changes – but one of the most heart-warming things this has prompted is a bigger focus on expressing gratitude and appreciation.

To investigate this, we carried out a study to investigate this trend, polling 2,013 UK adults on this trend towards increased gratitude.

The survey found that, on average, British adults will say thank you a staggering 5,110 times per year – equating to as many as 14 times per day, or 98 times per week.

The research also revealed who we are most grateful for, as a result of the current pandemic – with NHS emergency staff having topped the list, with more than 1 in 2 (52%) being grateful for them

These were closely followed by fellow NHS staff – nurses (47%) – and fellow keyworkers, supermarket workers (41%).

More than 1 in 3 (37%) said that they were most grateful for doctors, while delivery staff (33%) completed the top five list.

The data suggests that covid-19 may have even changed Brits attitudes for the better, as 32% say they now understand that showing their appreciation to someone can have a big impact, while 29% are more thankful for what other people do than they were before.

Identifying the true power of the words ‘thank you’, half of Brits say that hearing the words ‘thank you’ makes them feel appreciated, 1 in 3 say they feel happy, while 29% are grateful to those who have said it.

Other popular ways that Brits show their appreciation to others include giving a compliment (33%), giving someone a hug - when social distancing is not in place - (23%), or treating them to a gift (17%).

Who are you most grateful for, following the pandemic? Tell us using #One4allthankyou with the handle @One4allUK on Facebook, @One4allGiftUK on Twitter and on Instagram.