For the past 20 years, colour experts Pantone have bestowed the honourable title of ‘colour of the year’ on a special hue, taking into account fashion, decorating, design and cultural trends. This year, Pantone has given the title to Living Coral, an animating shade of orange with a golden undertone, which reflects the warmth, nourishment, and shelter life of coral reefs to sea life.
On this year’s selection, Pantone said: ‘Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment. In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy.
‘Sociable and spirited, the engaging nature of Living Coral welcomes and encourages light-hearted activity. Symbolising our innate for optimism and joyful pursuits, Living Coral embodies our desire for playful expression.’
Leatrice Eiseman, Executive Director of the Pantone Color Institute, said: ‘Colour is an equalising lens through which we experience our natural and digital realities, and this is particularly true for Living Coral. With consumers craving human interaction and social connection, the humanising and heartening qualities displayed by the convivial PANTONE Living Coral hit a responsive chord.’
The shade has been popping up everywhere from fashion runway shows to warm beauty looks and the fashion savvy among us are on the hunt for key pieces in the spirited shade. While the high street hasn’t fully stocked the shade just yet, we’ve found a couple of items you can add to your wardrobe right now.
With great retailers like River Island, John Lewis, and Topshop, One4all Gift Cards can be used to buy all the latest styles and trends. View our top fashion retailers here >